Meet Jena

I’m a former fashion blogger, forever marketing nerd and founder of It’s a Mood Marketing. How did I get here? Well, here’s a little background.

IT ALL STARTED WHEN…

My obsession with fashion turned into an accidental career.

I didn’t move to New York or LA to pursue my passion…instead, I started a fashion blog in my college apartment (not to give away my age or anything, but this was in 2009). Because it was early in the game, I was able to organically grow my social media following. Then with the rise of influencer partnerships, this blog became my full-time job in 2012 and I was fortunate enough to work with some incredible brands like Nike, Nordstrom, Veuve Clicquot, and Kimpton Hotels. During my influencing days, I took on a Creative Director role for G by Giuliana, Giuliana Rancic’s clothing line. After expanding my work beyond social media and writing about other lifestyle categories like wellness, beauty, music and food, I was able to create a name for myself that reached more than just a fashion crowd.

During these years, I’ve had countless friends and acquaintances ask me for branding and marketing advice, so after I decided I no longer wanted blogging (or “influencing”) to be my full-time job, digital marketing seemed like the next natural step. With a Business Marketing Degree and over a decade of experience in digital marketing, I’m thrilled to now be helping businesses grow their brand full-time.

IT’S A MOOD….

What makes our style of marketing stand out is our fascination and knowledge of consumer behavior. We not only want to know what you’re into but why you’re into it. This is super important when creating a brand and developing a marketing strategy, which is why it’s something we always take into consideration with each and every client.

Whether you’re just starting your business or looking for a new and fresh perspective, we offer a variety of digital marketing services — from social media strategy and influencer campaigns to email marketing and brand consulting — to fit your company’s needs.

We’re eager to tell your brand’s story and find creative ways to reach new customers. Interested in learning more? Let’s work together!